Its been years since the internet was invented and the world has never been the same since then. It has changed the way we live our lives and is continuing to do the same. It has become a great way to carry information, and naturally, businesses are getting involved in the same. Many businesses (mostly successful ones) have started replacing promotion of their brand from mediums like TV or Radio to various types of digital promotions.
There are a lot of ways you can promote your business online as mentioned in that last sentence. You can use the Social Networks ( Facebook, Twitter, Google Plus, Instagram etc) to your advantage. This marketing is also known as Social Media Marketing or SMM. Other than this, you can hire a company or a team for Search Engine Optimization. That team or Agency shall work on a few keywords for your website, through which you’ll start getting traffic in a few months. Pay per Click is also a great way to get traffic instantly, however, in this blog I am going to describe how email marketing can be a great way for you to generate your business.
It just bugs me that all companies now are just discussing either Social Media Marketing or Pay Per Click and seem to have completely forgotten the good old option of Email Marketing. So, why is Email Marketing a great activity to include in your marketing toolbox?
The Importance of Email Marketing
Email Marketing is important for all businesses for a variety of reasons. Being highly adaptable, it can be used to promote a business so that the email suits any needs your business might have. You can use it to target different social groups and change your content accordingly. Businesses are always in the process of acquiring new clients or retaining existing ones, email marketing can help you understand your customer better.
Another reason email marketing is very important for any business and shouldn’t be ignored is that it’s very inexpensive. The cost of running email marketing campaigns is far cheaper than any other online marketing techniques. Any startup with a limited funding must consider this option as they get something of value for a fairly less amount.
What are the Benefits of Email Marketing?
There are a lot of benefits of Email Marketing for any business in both long and short term. It’s a marketing technique you ought to have in your Marketing Arsenal. Check below a few benefits of Email Marketing.
I have already mentioned the same in the previous paragraph, however, the cost-effectiveness of Email Marketing needs to be stressed. There are a lot of marketing techniques which are cheap considering the ROI they provide to a business, however, Email Marketing is perhaps cheapest of them all. To know more about our Email Marketing Packages, Contact Us.
You can reach anyone in the world
The world of the Internet knows no borders. Your email can reach anyone in the world if the email campaign is handled correctly. If your business has the opportunities to operate around the world, email marketing is the perfect tool! It’s easy to add pop-ups to your website to gather emails of your visitors and you’re already halfway done.
It can be Analysed
A problem with some Marketing techniques is that they can’t be measured. For example, the progress for SEO can’t be measured for the initial few months. It’s only after a few months when you begin to see some results for your investment. However, with Email Marketing, your campaign can be tracked as soon as you send your first email. A good email marketing campaign must be able to track the click-through rate and measure how many people actually visited your website.
Its Easy to Use
It’s fairly easy to set up an email marketing campaign. The complications for the campaign start when you try improving the click-through rate or delivery rate. Other than that, any person with an email list can set up a Marketing campaign and start shooting emails instantly. If carried out well, your clients would understand easily through that email what you have to offer. Therefore, it’s a win-win situation for everyone.
In the end, I would say that Email Marketing is still a classic way to generate leads or retain clients. As now there are flashier ways of Marketing, Email Marketing is ignored by many businesses. There are many reasons as I mentioned above for you to start running an Email Marketing campaign for your business today. Along with this, as I mentioned above, hire the right company for the same, which can help you with it and your business would certainly reach to new heights.
Anmol S Kohli is an Entrepreneur and a Digital Marketing Expert. Certified from
a variety of marketing schools and companies, Anmol aims to help the world of
businesses get more business and helps them acquire clients easily. Do you
want to schedule a free consultation? Email Anmol on
[email protected]! Have a good one!